MARKETING CONSULTANT · CANADA
I work with founders and small teams to turn ad hoc marketing into a scalable system.
WHY MARKETING FEELS CHALLENGING
Only 18% of small business owners feel very confident their marketing is working.
Source: Constant Contact
I’ve worked with many businesses that do a bit of everything: posting on socials here, printing a flyer there, running a website with shaky SEO, and having a brand that hasn’t quite found its voice.
The effort is scattered, and there’s no reliable way to answer the crucial question: “What on earth is actually driving the revenue?!”
As a business owner, you’re doing your best by wearing multiple hats and trying to move things forward... But marketing ends up being reactive, more like an engine with fragmented pieces rather than a cohesive machine that works as one.
That’s where I come in.
I turn that chaos into structure, making sure strategy, branding, content, CRM, and automation work together as a well-oiled machine. I map your customer journey, align your messaging across every touchpoint, and put the right structure in place, so your budget is tracked and growth is measurable.
HOW I CAN HELP
Here is how I build the core elements of your marketing system
CRM Automation
I set up your CRM and automate customer journeys so every lead moves smoothly toward purchase.
Includes: CRM database (e.g. Salesforce), automation rules, drip campaign and email marketing.
Brand Direction
I translate your offering into a brand that is consistent and relevant.
Includes: brand identity, tone of voice, brand narrative.
Go-to-Market
I turn your positioning into a focused plan for launch or growth.
Includes: ICP definition, offer clarity, competitive analysis, sales alignment.
Content Strategy
I create a content plan that aligns messaging, channels, and keywords to drive engagement.
Includes: channel strategy, content pillars, SEO audit.
Fractional Marketing Leadership
For selected clients, I step in as a senior marketing lead to own direction, decisions, and outcomes.
Anna Sopeltseva is based in Montreal, working across North America. Available for independent projects, agency engagements, and fractional Director or CMO roles. Also open to selected full-time positions.
MY EXPERIENCE
World-class companies.
Over the past decade, Anna Sopeltseva worked with brands across technology, startups, advertising, real estate, coaching, and global CPG sectors.
ABOUT
I got into marketing because of my mom.
She had a clothing store that needed branding and promotional direction, and I was a chronically online teenager with too many ideas. She let me try them out. They worked (which, looking back, was either a great early win or the beginning of a lifelong inability to stay out of other people’s businesses). Probably both.
I immigrated to Canada not long after. I arrived with confidence and enthusiasm, but limited connections and a language barrier to overcome. So I built my portfolio from scratch: took free projects, created a meme page that went mini-viral, and said yes to a lot of things before I fully knew how to deliver.
Over the next ten years, I worked my way from Marketing Intern to Director across B2B and B2C, spanning in-house and agency roles as well as my own consulting practice. I’ve owned brand, content, press, budget, and teams in markets across Canada, the US, the UK, and Europe.
A few of my earliest clients are still with me today, which I take as a good sign.
Portfolio and references available on request.
“What always stood out to me about Anna was her incredible attention to detail.
She didn’t just hand off a task; she would thoroughly research and plan every aspect. She was particularly meticulous when it came to optimizing web forms and lead generation flows through the site, always ensuring the technical execution matched the marketing strategy perfectly.”
— MAKSIM K., TELCOBRIDGES
Montreal, Canada
REAL CLIENT EXAMPLES
What results you can expect.
TelcoBridges
21,000
Organic followers
Iris Worldwide
51%+
Mailing list growth
Iris Pricing Solutions
55%+
Web traffic increase
Po-Stroy
6,8%
Digital engagement rate